What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Delight, Cognitive, Behavioral Equity effect on Loyalty. Theoretically framework: The article is portraited various research which includes quantitative, and case studies available in databases like a web of science, Scopus illustrated for better understanding the topic. Design/methodology/approach: are tourism tourists who have visited Huta Tinggi once year. sample this were 200 respondents using purposive sampling technique with criteria had quantitative survey method. data collection tool used questionnaire. Data analysis PLS-SEM. Findings: showed that positive significant Cognitive Delight Social has Loyalty, Originality/value: provides empirical evidence will be useful guide building more strategic destinations tourists' enjoyment or tourist delight.